Working closely with software engineers, I gained an understanding of each product through technical discussions and software demonstrations. I then selected and edited key sections of demo recordings into accessible how-to videos, simplifying complex workflows and making the technology easier for different audiences to understand.

​

Alongside these instructional videos, I produced commercial and promotional content designed to communicate the products’ value and attract potential customers. Combining original demo footage with carefully selected stock footage, AI-generated visuals, scripts, voiceovers, and on-screen titles, I developed engaging visual narratives tailored to each product’s purpose and audience.

 

The projects covered Fountech and its associated products and ventures, including Humanix, Aero, RAIDS, Anticip8, and MeLeLeM, ranging from practical software walkthroughs to polished, marketing-focused promotional videos.

​

The work brought together technical research, creative storytelling, and post-production to transform complex information into clear, compelling content for both educational and commercial use.

​

Below is a selection of videos.