When my brother, Constantino Papadakis, opened Hello Halloumi in Manhattan in October 2025, our goal was to introduce Cypriot flavours to New Yorkers and visitors, build a distinctive food brand in the West Village, and, of course, get people talking.

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My role extended far beyond social media and content creation. I worked across the brand’s creative and communications needs, helping shape how Hello Halloumi presented itself, connected with customers, and operated across digital and physical touchpoints.

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My responsibilities included brand communications, social content, website development, video production and editing, photography curation, menu design and updates, and product ideation. I also worked on PR and media relations, partnerships, Google Ads research and implementation, organic growth, customer support, review-platform profiles, and communications with POS, delivery, catering, ghost-kitchen, and group-ordering platforms.​

 

Hello Halloumi has attracted attention from a range of American and Cypriot media outlets, including ABC, Eater, Forbes, NBC, FOX 5, CYBC, Sigmalive and Alpha Cyprus.

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We’re still growing, but the ambition remains the same: to make halloumi a familiar and much-loved flavour in New York City.

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Explore: hellohallouminyc.com

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Below is a selection of social content, creative work, and events from the launch.